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NFL anuncia asociaciones en mercados internacionales: Rams en China, Buccaneers en Alemania, Dolphins en España

La NFL se ha convertido oficialmente en internacional. A raíz de un mayor compromiso con los juegos en el extranjero, con los 32 equipos listos para jugar al menos un juego internacional durante las próximas ocho temporadas, la liga anunció el miércoles una iniciativa de expansión para las áreas de marketing local (HMA) que otorga a los equipos zonas internacionales específicas que puede albergar eventos y promover la franquicia.

El programa incluye un período de cinco años para los 18 equipos participantes, como parte del acuerdo inicial. La HMA otorga oficialmente a esos equipos el derecho a «continuar las actividades» en consonancia con sus esfuerzos locales. Esto incluye marketing personal y digital, ventas de patrocinio corporativo, eventos para fanáticos, actividades de fútbol juvenil, ventas de mercadería y relaciones de marketing con otros lugares deportivos y de entretenimiento en el mercado.

Los siguientes territorios internacionales han sido «otorgados» a los equipos correspondientes de la NFL:

Australia

carneros

Brasil

delfines

Canadá Halcones marinos, vikingos
China carneros
Alemania Piratas, Jefes, Panteras, Patriotas
México Broncos, Cardenales, Jefes, Vaqueros, 49ers, Raiders, Rams, Steelers, Texas
España Osos y delfines
Reino Unido Osos, delfines, 49ers, jaguar, jets, vikingos

«Él inició la base de fanáticos de la NFL con nuestros clubes», dijo el director ejecutivo de la NFL, Christopher Halpin, en un comunicado de la liga. «Esta importante iniciativa permite a los equipos de la NFL desarrollar relaciones directas y significativas con los fanáticos de la NFL en el extranjero, lo que lleva al crecimiento y la pasión de los fanáticos en todo el mundo. Estamos muy satisfechos con el número, la creatividad y el nivel de compromiso con las propuestas de clubes en todos los ámbitos durante el período de solicitud. . Esperamos que los equipos comiencen sus esfuerzos a principios del próximo año «.

Los equipos de la NFL participantes pueden comenzar a aprovechar los mercados que se les otorgan el 1 de enero. Permitirá que otros equipos propongan futuras asociaciones internacionales de HMA cada primavera.

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